Welcome to Swing
Who We Are
SWING was founded by award winning PGA of Canada Professional Bradlee Ryall in 2015. After 16 years of coaching young golfers and receiving considerable feedback from parents, he believed there was a significant need in the marketplace for junior golf clothing.
When SWING was launched, the inspiration behind the brand was to provide a connection for young golfers around their notion of golf, and how their attire reflected those feelings. To bring that connection to life, it was clear that key expressions that kids wanted to convey by wearing SWING clothing were ‘strength’, ’empowerment’, ‘dare to dream, and ‘be your best’.
But it wasn’t easy. There were a number of hurdles to overcome when it came to outfitting juniors golfers, particularly when it came to style and sizing for young girls. In addition, creating high quality apparel that was both appealing and affordable were challenges that needed to be met head-on when it came to providing an exciting line of golf clothing for kids.
After discussing this vision with his students and parents, Bradlee believed that junior golfers wanted apparel that was created ‘just for them’. Other important factors were also providing motivation for this initiative including influencing the growth of golf, helping families spend less on great golf wear for their kids, as well as helping kids look and feel great while playing golf – these aspects all came together and led to the birth of SWING.
After considerable research, design and product development, SWING junior golf apparel was launched with the ambitious goal of taking junior golf apparel to a whole new level.
The SWING Collection 2016 is a pilot launch for kids ages 5-14, and the SWING team has been incorporating feedback from the 2016 pilot into next year’s catalog, the research and design on a more exciting and expansive line for 2017 is currently under way.